By Mike Wackett (The Loadstar)–Maersk is to reflag its just recently gotten Hamburg Süd containerships far from the German pc registry, in spite of its pledge of a “light-touch” purchase.

Maersk Line verified recently its intent to reflag a variety of Hamburg Süd vessels, consisting of 10,600 teu front runners Cap San Juan, Cap San Lazaro and also Cap San Vincent, to either Danish or Singapore enrollment early following year.

The choice– which it claimed remained in line with Maersk Line’s “flagging strategy”– will certainly contribute to problems in Hamburg concerning the purchase of the 150-year-old particular niche service provider, not least as it comes so not long after the closing of the deal.

From the minute the offer was introduced a year earlier, Maersk execs, consisting of president Soren Skou, have actually duplicated the “light-touch” concept when it pertained to the post-takeover standing of the famous German brand name.

Mr Skou claimed recently: “Hamburg Süd is an outstanding brand with high quality products. By combining our two businesses we will reinforce the global positions of both companies and enhance our service offers towards customers.”

The Danish team discovered some extremely unpleasant lessons from the purchase of P&O Nedlloyd in 2005, when it battled to incorporate the service provider, leading to a substantial loss of the Anglo-Dutch line’s clients.

And, just recently describing its merging with UASC, Hapag-Lloyd president Rolf Habben Jansen claimed “it was the priority to hang onto volume in any merger”.

He likewise recommended Maersk’s purchase of Hamburg Süd would certainly offer “some opportunities” for Hapag-Lloyd in Latin America.

Both Maersk and also Hamburg Süd execs promised that the German service provider would certainly “remain a commercially independent company”, with its very own sales and also advertising and marketing and also customer support divisions, a plan it claimed would certainly likewise include IT, human resources and also financing.

“Our customers will continue to be very clearly front and centre for us in the future too,” claimed Dr Arnt Vespermann, the newly-appointed president of Hamburg Süd.

He tried to more comfort clients and also staff members, recommending that “there will be no change in the product they are accustomed to receiving from us”, which he claimed would certainly result from the “great experience and expertise of our employees” and also their “deep understanding of the markets and the needs of our customers”.

Moreover, in a write-up on the service provider’s site, “Hamburg Sud to remain Hamburg Sud”, primary business policeman Frank Smet claimed in a video clip discussion that absolutely nothing would certainly alter complying with the modification of possession, with existing agreements continuing to be legitimate.

He included that the “familiar red vessels” would certainly stay, however made no recommendation to flag adjustments.

According to vesselsvalue.com, Hamburg Süd’s fleet of 47 container vessels, consists of 12 signed up in Germany, 15 signed up under the Liberian flag and also 4 Brazilian- flagged.

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