Carnival Corporation Launches First-Ever Super Bowl Ad
Carnival Corporation endeavored to entice the tons of of tens of millions of individuals watching the Super Bowl to go “Back to the Sea,” through a thought-provoking speech given by former U.S. President John F. Kennedy.
The advert was created by BBDO-Atlanta and directed by Academy-Award® winner Wally Pfister.
“We are tied to the ocean… and when we go back to the sea, whether it is to sail or to watch it … we are going back from whence we came,” President Kennedy says in his distinctive voice heard by viewers as they see illuminating scenes of the ocean’s pure magnificence.
In the industrial’s full voice-over, representing a brief clip from his speech kicking off the 1962 America’s Cup, the President’s remarks describe the emotional and innate connection that folks have with the ocean.
The following is the total model of the advert, through YouTube:
https://www.youtube.com/watch?v=cyuqfKTyKiA
In the ultimate scene of the advert, a hanging picture confirmed an armada of the corporate’s cruise ships crusing alongside because the solar set. gCaptain reached out to Carnival concerning the distinctive picture and their inventive company LDWW Group responded to our question noting the picture of the Carnival fleet was created with pc graphics and particular results. “We used 3D models of our ships and other computer generated models to simulate the fleet sailing together.”
Carnival Corp is the world’s largest cruise line managing a plethora of manufacturers together with AIDA cruises, Carnival, Costa, Cunard, Holland America Line, Princess Cruises, P&O Cruises and Seabourn.
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