As president and CEO of Silversea Cruises, Barbara Muckermann turns into the second girl to guide considered one of Royal Caribbean Group’s three wholly-owned manufacturers
Silversea Cruises president and CEO Roberto Martinoli is to transition to the position of senior advisor to Royal Caribbean Group (NYSE: RCL) president and CEO Jason Liberty on January 1. Barbara Muckermann, at the moment Silversea’s chief business officer, will grow to be the cruise model’s subsequent president and CEO, and can be part of Royal Caribbean Group’s government committee.
Muckermann involves the position with greater than 25 years of expertise within the journey and hospitality trade. emphasis on She first joined Silversea Cruises in 2001 and subsequently held a number of roles at different luxurious and cruise manufacturers from 2005 to 2016 earlier than returning.
In her present submit as Silversea’s chief business officer, she oversees all points of gross sales, advertising and marketing, income administration and visitor relations, in addition to strategic communications and model and product technique.
Muckermann holds a doctorate in political sciences and economics and a joint MBA from London Business School and Columbia University.
“Roberto has built Silversea Cruises into the category leader that it is today, 11 ships strong with more on the way,” mentioned Jason Liberty, president and CEO of Royal Caribbean Group. “He is one of the most innovative and knowledgeable leaders in the maritime industry. As senior advisor, Roberto will continue to provide strategic guidance that further cements Royal Caribbean Group’s status as a leader in the travel and hospitality industry. Barbara is the ideal executive to succeed Roberto. Her global perspective and team-first leadership style are a recipe for success for both the Silversea Cruises brand and Royal Caribbean Group.”
Under Martinoli’s management since 2016, Silversea’s fleet has grown to incorporate 11 ships. In summer time 2023, it can welcome Silver Nova, the first hybrid luxurious cruise ship using gas cells and emitting zero emissions whereas in port, an trade first. In 2024, Silversea welcomes Silver Ray, the second ship within the Nova Class. The ultra-luxury cruise line now sails to over 900 locations throughout all seven continents annually, greater than another cruise line.
