Maersk Tankers Launches New Standalone Digital Business
In a velocity of its electronic method, Maersk Tankers is releasing a brand-new standalone electronic service to decrease CARBON DIOXIDE exhausts and also optimize vessels’ revenues throughout the vagrant delivery sector.
The as-yet-unnamed service will certainly establish and also offer the software SimBunker to vessel proprietors and also supervisors in the vagrant delivery sector to aid them utilize their vessels much more effectively. This will certainly decrease CARBON DIOXIDE exhausts, sustaining the delivery sector’s recurring initiatives in the direction of even more lasting advancement, and also boost revenues.
SimBunker optimises vessels’ shelter invest, which can represent as much as 60% of the complete trip expenses, by establishing optimum options for aspects such as rate, shelter acquisition and also path. The software was established within Maersk Tankers and also will certainly currently be dilated right into the brand-new electronic service, in addition to its relevant client base.

Image Credits: maersktankers.com
Since 2016, Maersk Tankers has actually functioned tactically to boost making use of digitisation, creating electronic capacities and also items internal, improving the client and also companion experience and also creating calculated electronic collaborations and also partnerships. The spin-off is a straight repercussion of and also testimony to the concrete outcomes attained over the previous years.
“Through significant and strategic investment, we have established Maersk Tankers as the digital frontrunner in the tanker industry. Digitisation will enhance customer and partner experience, transform our business and contribute to a more efficient operation, benefitting both sustainability and profitability. This becomes increasingly important at a time when the shipping industry must adapt to take its share in solving complex challenges posed by climate change and new regulatory requirements. With the new set-up, we will be able to accelerate our digital strategy,” claims Christian M. Ingerslev, Chief Executive Officer of Maersk Tankers.
When SimBunker is dilated, it will certainly be the single emphasis of a devoted group and also monitoring to establish the software. The group will certainly be developed around staff members from the existing Maersk Tankers Digital group, along with brand-new staff members to be worked with. It will certainly be led by Soren C. Meyer, that is presently Chief Asset Officer ofMaersk Tankers As Chief Executive Officer of the brand-new service, he will, till additional notification, record to Ingerslev.
“The shipping industry has an enormous potential for digitisation, especially in commercial and technical areas. As a standalone business, we will be able to accelerate this development. We will be working with players across the industry to optimise pool partners’ bunker spend, using large data sets and analytics. We are confident that such collaboration and digital measures are instrumental in putting the industry on a path to greener growth. I am truly excited about the ambition of the new business and the task ahead,” claims Meyer.
When Meyer tackles the Chief Executive Officer duty, efficient 7 January 2020, he will certainly leave his setting at Maersk Tankers and also the Leadership Team.
Maersk Tankers will certainly maintain an electronic group in-house to establish existing items and also bring brand-new electronic suggestions active that can offer companions and also clients in smarter means. Peter Schroder, Chief Digital Officer, will certainly remain to lead this and also the electronic improvement of Maersk Tankers, which is a core part of the vessel business’s service method‘Shaping the Future’ Owing to the calculated value of this job, he will certainly currently report straight to Ingerslev.
Schroder and also his group, to name a few campaigns, will certainly be operating in close collaboration with CargoMetrics Technologies, with which Maersk Tankers went into an equity arrangement in 2017. The collaboration has actually ever since dealt with the advancement of SimTanker, a software that supplies a data-driven profession signal to proactively place the fleet of vessels in one of the most optimum method, fulfilling both client need and also raising revenues. The internal electronic group will certainly likewise function to digitise even more of the swimming pool companions’ ‘customer journeys’ with Maersk Tankers with the on the internet companion site, ‘InSite digital’.
“We are today leading one of the most exciting transformations in the industry. We will retain and continue investing in digital competencies and expertise within Maersk Tankers. With this, we will further strengthen the company’s competitive advantage and differentiation in the industry. This entails maturing existing digital products and incubating new ideas. The priority will be given to products that lower CO2 emissions, increase earnings for partners and make it easier for them to do business with us, as well as to products that increase our ability to meet customer demand by having vessels in the right position at the right time,” claims Schroder.
The brand-new standalone electronic service launches on 7 January 2020.
Reference: maersktankers.com












