Ballyhoo Media’s facebook age reveals this picture of among its barges, however today its web site stated just “we’re sorry, we’re doing some work on the site”
Today, the New York City Law Department introduced the negotiation of a legal action versus Ballyhoo Media.
According to the City, the firm had actually repetitively broken regional regulations by presenting Times Square- design signboards on a barge that took a trip daily along the Manhattan and also Brooklyn beachfronts. Under the regards to the arrangement accepted by the Court today, Ballyhoo will certainly be forbidden from running its LED signboards throughout New York State.
“Our legal action has resulted in a big win for New Yorkers,” stated Acting Corporation Counsel Georgia M.Pestana “Ballyhoo will no longer operate its water-based ads anywhere in New York State in defiance of laws intended to further traffic safety and the public’s enjoyment of the waterfront. We will vigorously enforce this consent decree through additional legal action should Ballyhoo violate the terms of this settlement.”
Ballyhoo has actually withdrawn its debate that it can proceed running regardless of a brand-new regulation passed by the New York Legislature in August 2019. The approval mandate likewise forbids any kind of various other offense of the limitations on water-based advertising and marketing indicators included in the New York City Zoning Resolution and also theNew York Navigation Law Any offense by Ballyhoo is culpable as a ridicule of court.
Ballyhoo started running in New York City rivers in October 2018. The City brought its activity in March 2019 and also without delay acquired an initial order limiting Ballyhoo from running within 1,500 feet of the City and also within sight of any kind of significant road. According to the arrangement, Ballyhoo currently plans to transfer its watercraft to Florida.
The approval mandate was released by Judge Louis L. Stanton of the United States District Court for the Southern District of New York.
