NYK has actually introduced its brand-new “NYK GREEN EARTH” brand name to combine its initiatives to create brand-new worth for low-carbon and also decarbonization with eco-friendly organization. In enhancement, the business has actually increased its “Sail GREEN” brand name from only its Car Transportation Division to the business’s various other organization departments.

Under these 2 brand names, NYK will certainly look for to increase its green-business efforts and also low-environmental-impact solutions in its logistics organization, which is generally sea transport. At the very same time, the business will certainly establish both brand names to make sure that even more stakeholders can find out about the business’s low-carbonization and also decarbonization initiatives and also solutions.

* “NYK GREEN EARTH” and also “Sail GREEN” are the hallmark or signed up hallmarks of NYK.

NYK ENVIRONMENT-FRIENDLY PLANET

Brand principle

NYK ENVIRONMENT-FRIENDLY planet is a brand name that targets initiatives for brand-new worth generation towards low-carbonization and also decarbonization with NYK’s eco-friendly organization.

Brand logo design

To intelligibly share NYK’s dream of understanding a lovely planet with the business’s initiatives mixed-up, the logo design merely integrates “GREEN,” which stresses understanding of the atmosphere, with “EARTH.” The picture to the left includes the shade eco-friendly and also is made up of a concept of the planet and also the sea.

Target companies
Offshore wind power-related organization, advancement of next-generation gas, involvement in the supply chains for ammonia and also hydrogen, LNG bunkering, transport and also storage space of carbon dioxide, carbon credit scores, aquatic power associated organization, assistance for start-ups, and so on

Sail ENVIRONMENT-FRIENDLY

Brand principle
Sail environment-friendly is a brand name that stresses NYK’s initiatives to lower GHG discharges with the transportation of products and also add to the green supply chains of clients, despite the setting of transportation (e.g., by sea or land, with terminals, and so on).

Brand logo design

The brand “Sail GREEN” stands for NYK’s dream to relocate forward with the eco-friendly search phrase “GREEN” with the transport of products. The picture to the left combines the abstract form of a ship with a similarity of waves and also consists of a rank line in an aurora eco-friendly.

Target companies
Ocean- transport, incurable, and also land-transportation companies in the automobile transport organization, completely dry mass organization, and also power transport organization

Background for launch and also growth of both brand names
In February 2021, NYK released the “NYK Group ESG Story,” which lays out the Group’s ESG monitoring and also supplies concrete efforts that the Group is seeking to incorporated ESG concepts with monitoring approaches. Further, on March 24 this year, NYK released the “NYK Group ESG Story 2022” as a report card. Moreover, NYK has actually established a lasting target of net-zero discharges of greenhouse gas (GHG) by 2050 for the NYK Group’s oceangoing companies.

To attain this objective, the NYK Group is gradually advertising low-carbon and also decarbonized settings of transport and also the facility of a worth chain principle to recognize a decarbonized culture in the future– e.g., arrangement of eco-friendly, overall logistics solutions; involvement in renewable-energy organization such as overseas wind power generation; modern technology advancement for ammonia- and also hydrogen-fueled vessels; development of supply chains for hydrogen, ammonia, and also decarbonized power; and so on

The launch of NYK ENVIRONMENT-FRIENDLY planet and also the growth of Sail environment-friendly is NYK’s declaration of decision to advance right into a business entity that is the recommended logistics service provider of much more customers worldwide and also add to awareness of a lasting culture by speeding up ESG monitoring beginning with each worker’s goals in the direction of success of web zero-emission.

NYK ENVIRONMENT-FRIENDLY planet brand name
The aurora eco-friendly red stripe is intended to be repainted on the hull of all recently constructed Sail environment-friendly ships.

Reference: nyk.com