The Rolls-Royce Group claims that its Rolls-Royce Power Systems service device, with its core brand name MTU, is to “present itself more clearly in future as an integral part of the British Rolls-Royce engineering group.”
A brand-new brand name style is developing, that will certainly be noticeably executed since fall with the launch of the brand-new MTU web site. Rolls-Royce will certainly be the company brand name as well as the company brand name. The firms within business device that consist of MTU in their names will certainly be provided a brand-new classification.
MTU, as the trademark name clients know with, will certainly remain to be utilized to recognize the business’s items as well as services. The present MTU Onsite Energy brand name for decentralized power supply systems will certainly be incorporated right into MTU.
One of the initial noticeable actions to be taken will certainly be the renaming of 4 operating firms, which produce items as well as services: MTU Friedrichshafen GmbH will certainly therefore end up being Rolls-Royce Solutions GmbH in fall 2019. This will certainly be complied with by MTU America Inc., which in future will certainly run as Rolls-Royce Solutions America Inc Today’s MTU Onsite Energy GmbH in Augsburg will certainly end up being Rolls-Royce Solutions Augsburg GmbH as well as MTU Onsite Energy Systems GmbH in Ruhstorf will certainly be relabelled Rolls-Royce Solutions Ruhstorf GmbH.
The continuing to be subsidiaries will together be provided brand-new classifications based upon the above instances. The items of Bergen Engines will certainly likewise become part of the brand-new brand name style.
“The new brand architecture will provide clarity and improve the recognition of our company and its products,” stated Andreas Schell, CHIEF EXECUTIVE OFFICER Rolls-Royce Power Systems “Our new profile is a clear commitment to Rolls-Royce, as its second largest business unit. By the same token, Rolls- Royce is committed to our MTU brand, which is something we are proud of.”
Additionally, business workers will certainly be provided e-mail addresses with the domain name suffix @rolls- royce.com, plus brand-new functioning garments that will certainly highlight the association of the MTU brand name with Rolls-Royce
