
Viking Chairman Torstein Hagen imagined with Gangfeng Fu, head of state of China Merchants Group, after authorizing a memorandum of comprehending to develop a joint endeavor to develop a cruise ship line for the Chinese cruise ship market
Viking Cruises and also China Merchants Group strategy to establish a joint endeavor concentrated on constructing a cruise ship line with around the world cruise ship offerings for the Chinese cruise ship market.
China Merchants Group’s shipbuilding subsidiaries will certainly companion with the joint endeavor to style and also develop brand-new sea cruise liner committed to the Chinese market.
“China is a dynamic outbound tourism market, and we are pleased to be partnering with China Merchants Group in this joint venture to drive the development of the cruise industry – we see Viking’s way of cruising less as a trip and more as a lifestyle,” stated Torstein Hagen, Chairman ofViking “For more than 20 years, we have led the industry in developing a fleet of ships and a range of cruise itineraries that we believe provide guests with the most comfortable and enriching way to explore the world. Our partnership with China Merchants Group will allow us to bring this Viking travel lifestyle to more Chinese travelers more quickly, satisfying the Chinese market’s unmet demand for a greater choice of sophisticated travel.”
“China Merchants Group treasures this cooperation with Viking. This is a full scale, multi-dimensional cooperation that covers all three main business sectors of China Merchants group,” stated Gangfeng Fu, head of state ofChina Merchants Group “Viking has gained tremendous experience in cruise operations and branding strategies during its 20 years of rapid growth. We sincerely hope that the alliance of the two powerful brands will create synergies and innovative business models that will lead the cooperation into a market-leading cruise brand.”