Jessica Mahaffey, vp and chief advertising officer at ABS
Jessica Mahaffey, vp and chief advertising officer for ABS, just lately joined the Marine Log editorial advisory board. Advisory board members act as factors of session on editorial concepts, together with story matters, podcasts, Q&As, webinars, and another initiatives Marine Log takes on.
Mahaffey is chargeable for main the event and execution of measurable methods globally for strategic advertising efforts, exterior relations, and worker communications at ABS. Previously, she was senior director of company affairs with international accountability for main the corporate’s exterior communications methods, together with media relations, trade occasions, repute and thought management, stakeholder engagement, digital advertising, branding and inventive providers.
Prior to becoming a member of ABS in 2019, Mahaffey was vp of exterior affairs at Direct Energy, the place she held a number of advertising, communications, and regulatory senior management positions.
Mahaffey has a bachelor’s diploma in journalism and public relations, and a secondary focus in advertising and administration from Baylor University.
Marine Log and its advisory board members deal with the complete marine market—from towboats to tankers—and these fastidiously chosen advisors converse on to the variety of the market, offering an unparalleled vary of insightful views and experience.
“As Marine Log has continued to grow and expand its maritime focus, we wanted to have an editorial advisory board made up of industry presidents, CEOs and executives who can help us shine light on critical topics for our readers, event attendees and podcast and webinar listeners,” mentioned Heather Ervin, editor in chief of Marine Log. “We are quite proud of this board and look forward to the new ideas that come from our conversations.”
