Brunswick Corporation revealed the development of Navico Group, which will certainly change its present Advanced Systems Group (ASG). Navico Group will certainly remain to be led by Brett Dibkey and also stands for a full business combination in between the heritage ASG service with 2 crucial purchases that were finished in late 2021– Navico and also RELiON Battery LLC.
The recently created Navico Group will certainly be consisted of many brand names that offer the marine, RECREATIONAL VEHICLE, specialized automobile, and also commercial markets. Some of the numerous brand names that compose Navico Group consist of: Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Mastervolt, Marinco, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and also Whale.
“The establishment of Navico Group is the next step in cementing its position as the world’s leading supplier of integrated systems and products to industries ranging from marine to recreational vehicle and beyond,” claimed Dave Foulkes, Brunswick Corporation CHIEF EXECUTIVE OFFICER. “There is no other organization in these industries that can create the same integrated onboard and offboard system solutions necessary to move these industries forward.”
“Combining the powerful history of the Navico brand with the innovative reputation of Advanced Systems Group not only bolsters our ACES strategy but will provide a clear and consistent identity that will help align our internal and external stakeholders,” claimedDibkey “Today’s announcement is a reaffirmation of our commitment to embrace our role as innovation leaders dedicated to advancing and reshaping the industries in which we compete.”
Navico Group’s recently incorporated running version consists of the development of 4 service systems: Power Systems, Digital Systems, Fishing Systems and also Performance Components.
Navico Group will certainly join all areas all over the world under the instructions of 3 local head of states–Marty Bass (Americas), Ton de Winter (EMEA), and also Jarrod Sagar (APAC).
“The regional go-to-market teams led by these accomplished leaders will be focused on optimizing operating infrastructure, streamlining, simplifying customer interactions, and meeting the needs of a diverse customer base,” claimed Dibkey.
